https://www.cxandviolins.com/work daily 0.75 2019-03-15 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548710496121-WW5ND1HEVA0EIUPLCMNZ/Shure_Cover.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548710650683-EX9JEQYLTTDORZ25UVJ1/CNH_Cover.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548710702514-9EHE5ICMF8FTBKJCM580/Verizon_Cover.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548710831823-TTZ5VX34Y6FB37CRWXDW/Bits_Cover.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548647824071-GAZY5RPMZCL2OQP4JGY9/image-asset.jpeg Work - Spray Systems - The Monthly Routine As part of a marketing campaign to attract new customers, we created three IMHO "humorous" videos meant to be shared in the client’s monthly newsletter and eMarketing efforts. Every two weeks, a new video would highlight an unexpected, yet factual way that their industrial products positively impact their clients' businesses. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548709186375-NCXPJ3IUDIDA0WFGC5PO/LG_Cover2.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548710430101-WMXIUOX3X239ZSKE5G36/USHW_Cover.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548711845246-SVCYOYKH2B5DIWIFNNFY/Quam_Cover2.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548709082587-SWW0AZA8R9BGX0RFT8RV/Hammond_Cover.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548709929087-77RC28ZHZX3NAOQOSAAU/BBE2_Cover.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548709136759-UL3LWYIV0BM42NU0KPU9/Alocane_Cover.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548710589960-8U7I8Q1EGL9RJYHERK0X/ALaddin_Cover.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548709019703-DT34FXPUL3T8M4HBSQKP/CASE_Cover.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548708811932-57176FCGTTZ8FYOZ60OX/Clinere_cover.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548709591987-OSP1RTC11GZ10B7MDUVE/SUDS_Cover.png Work https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548708927335-03O0CPCVAS5IFNRUK9UF/Luxor_Cover.png Work https://www.cxandviolins.com/bits-and-bytes daily 0.75 2019-06-24 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560700865777-35V7KEL0PMWI446V7GZL/image-asset.jpeg Bits & Bytes - CASE - Get Real - Landscaping https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560700865777-35V7KEL0PMWI446V7GZL/image-asset.jpeg Bits & Bytes - CASE - Get Real - Landscaping https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548712315618-VTWP42FXA7UZXJZHTTBJ/FEEG_Shure_iDrool.jpg Bits & Bytes - Copy of E4c Earphone Introduction at CES. Back in 2005 (?!) Shure was just getting into the consumer electronics market. Their flagship product was the E Series earphones, a product that they had been selling to the professional musician for years. Compared to all the other brands in the category at the time (including Apple), Shure’s E Series were a cut above. And they were looking for a way to make some noise. I gave them this. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548712366396-5RVBIJYDUI0XGWBOOXJ9/FEEG_Shure_Earphones.png Bits & Bytes - Copy of E Series Pro Audio Campaign Professional musicians are a very self-critical bunch. Unlike the casual audiophile, musicians listen for EVERYTHING. And when they can’t hear it all, they get angry. And when they do hear it all, they get even angrier. The Shure brand appeals to the perfectionist. And the perfectionist relies on Shure to hear it all — the good AND the bad. This campaign ran for a year in special interest pubs and online retailers. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548718586185-LXHPJTIL8UX8UFEVJWXW/FEEG_HammandLogo.png Bits & Bytes - Copy of The new logotype. I’d like to say that this was a complicated process, but it was refreshingly effortless. Every salesperson, every customer, every retailer we spoke to told us about the distinctive, soulful Hammond ‘sound.’ In fact, while we were exploring executions, everyone on the team started saying “The Soul. The Sound.” Because I’m a sucker for ‘the rule of threes,’ I pushed for the addition of ‘The One.’ Truth be told, we spent more time phutzing with the final design than we did with the actual positioning. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560700778995-G4Q2RDDBUVJIP8T1G9EA/image-asset.jpeg Bits & Bytes - Spray Systems - The Monthly Routine https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560700816367-6IYL2S1HP4UT2QI1UMYZ/image-asset.jpeg Bits & Bytes - Spray Systems - Lonely Nurse https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548628901815-A9TH0CWZITI7CMNWME7V/FEEG_Hammond_Poster.png Bits & Bytes - Copy of The Sound. The Soul. The Summit All-Star Jam In addition to promotional flyers, signed posters, badges and collector-edition tickets, my team and I also got to design some merch. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548709752900-ND04NF2IPCKBE5KN2MJP/Luxor_SampleImagery_0610.jpg Bits & Bytes https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548869182482-DLLQ2XHJU67H3TJ3K3QM/VRZN_ThinkOutsideAd.jpg Bits & Bytes - Copy of “Think outside the plane.” Campaign. Yet another example of my belief that “all jokes lead somewhere.” After a less than encouraging internal creative brain dump, my writer lamented that he wished this client could do something ‘fun.’ I pushed back, “Like what?” He shook his dead and admitted that he didn’t know. But he showed me his notes and I noticed a tiny primitive scribble of a man dressed up in an airplane suit. I asked him what THAT was, and he admitted that it was stupid, “see, he’s in the plane, but he still gets to do the things that regular people do.. just he’s.. you know… in a plane.” 15 minutes later, “Plane Man” was born. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548645476567-Y6NWVMRV9O4H88BETU4S/FEEG_PlaneManCards.jpg Bits & Bytes - Copy of "Think outside the plane" Inflight Instruction Cards In-flight phone calls and wi-fi were still a complicated process 15 years ago. It required detailed step-by-step instructions further complicated by the type of laptop you were using. Because you couldn’t depend on the flight attendants to be über technical support, Airfone was required to supply laminated seat back instructions for every flight. We asked, “Why can’t at least one side be fun?” The client agreed. We created 6 different scenarios that were rotated into circulation over the course of a year. Word from the airlines was that passengers were stealing the cards. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548629692229-PE5SMIH0KHWA7E7X7D9R/FEEG_RetailVelocity_Website.png Bits & Bytes - Copy of “Retail Velocity” Rebranding & Website https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560437274935-DWV1IQSSATZSVA7TZO89/image-asset.jpeg Bits & Bytes - Clinere - Wax In. Wax Out. :30 spot Blah blah blah https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548870394535-H2FN3R7QS04DOW8E9DWR/FEEG_VerizoneAirfone.png Bits & Bytes - Copy of Verizon Airfone 20th Anniversary We were fortunate to help Verizon celebrate their 20th anniversary. In addition to this award-wining logo, we also shot, edited and produced a 3-part series of videos spotlighting their people and events that shaped their success. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560701184471-K3DTOHOD9S7D1UEH41BD/image-asset.jpeg Bits & Bytes - Clinere - Product Tutorial Video https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548628856272-404UZO74FAH3GXEORH2S/FEEG_Case_TomohawkBrochure.png Bits & Bytes - Copy of CASE Tomahawk Customer Center Brochure Around year 6, CASE’s parent company rebranded CASE Global. To say that the brand standards were loosely defined for CASE North America would be an understatement. Over the course of a year, my team and I were tasked with transforming all of their existing sales and marketing tools — virtual and otherwise — into the “new look and feel.” https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548720070217-EUJ5JMGUYAY90R3MS1BR/FEEG_Hammond_Tshirt.png Bits & Bytes - Copy of Event Apparel https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560702354777-3DOZWG9HSZVTMBVZ18PD/Karma_Logo.png Bits & Bytes https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548785434442-6NNK1GGKVV5MX37789R4/FEEG_DireStatesCollage.png Bits & Bytes - Copy of Dire States Back in 2014, we originally pitched Dire States as a means to raise awareness to the importance of supporting infrastructure funding and the impact it has on our core customers at a community level. It took more than six months to convince CASE management to fund and support the program. Now, we’re into our fourth year. To learn more, click here. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560701098948-799PNR75UTW5LKNK7Z5R/image-asset.jpeg Bits & Bytes - Stand Up Desk Store - AirRise Pro https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548629613721-L5PHUL7JERW6G9IXSI6O/FEEG_Karma_2.png Bits & Bytes - Copy of “Karma Insurance Plus” Branding https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561413787058-NYWT395MHPGVB54H5NFK/CASE_ConExpo_0228.jpg Bits & Bytes https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548714727198-40HWFOUYFJMQVLEUXA3I/nVisiaBrochure.jpg Bits & Bytes - Copy of nVisia "Like No Other” Corporate Brochure https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548761802591-5JVY60MC21QBZ58KSL3G/FEEG_Alocane_Infographic.png Bits & Bytes - Copy of Social Media Infographic After doing a bit of research, we realized that our greatest competition wasn’t other OTC brands, but home remedies. And the more we dug into this topic, the weirder the stories. Mayo? Really? Honey? Eww. We created a whole series around the topic and posted it on social media. Not sure we had the frequency needed to create a visible lift in retail sales, but we did manage to irritate a few DIY first aid fanatics. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548711376276-SNOJV5TC30JQIPQI250F/FEEG_Telefonix_TouchAd.png Bits & Bytes - Copy of “Telefonix” Corporate Advertising https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548711212415-H107ZWQ9S5MG39EOKM85/FEEG_HubbardStreetPoster.png Bits & Bytes - Copy of “Hubbard Street Dance Company” Promotional Marketing https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560701004663-NGAB3C951C9H9J01Q3GU/image-asset.jpeg Bits & Bytes - U.S.HealthWorks - Don't Wait. See US. - Cough :30 spot https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560701032091-JDYJCPBBPYKOD1TXEHEL/image-asset.jpeg Bits & Bytes - U.S.Healthworks - Don't Wait. See US. Sneeze :30sec Spot https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548712520941-F07IF3IJ95Q5624XXU98/FEEG_Shure_Ads.png Bits & Bytes - Copy of Niche Markets and Niche Advertising Over three years, we worked in a variety of markets, creating one-off ads for a number of different products. The ad on the left was for a wireless PA system directed at touring musicians. The ad on the right ran in the campus newspaper of a respected music school. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561412711636-8KYRDT7YQFXM3I27HMJ2/CX%26V_ZooBallTypography.jpg Bits & Bytes https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548761879766-BQCZUZODUSC3CNP7UG6T/FEEG_Alocane_Infogaphic_Social.png Bits & Bytes - Copy of 2 of 6 social media posts pulled from the infographic. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548763242763-F6A0F854CDPCHRAQRI4J/FEEG_Alocane_TisTheSeason.png Bits & Bytes - Copy of Alocane Holiday Campaign for Social Media U.S. hospital emergency rooms see the most minor burn patients during the week of 4th of July and between Thanksgiving and New Years. Our first assignment was to promote the brand via social media and Google ads during the holidays. Of the eight campaigns we A/B tested, this campaign was the grand champion. We’ve since run this same campaign two additional holiday seasons. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561413719965-20DKQOF37O10DOCVMGV1/CASE_ChrisYoungAd.png Bits & Bytes https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548763108453-ZLBD4Z4JF34SKJO6217C/FEEG_Alocane_Rebrand_Icons.png Bits & Bytes - Copy of Rebranding - Concept Alocane’s branding and packaging were in place when we started working on the brand. During a lull between campaigns, I started tinkering with the brand messaging and look. Compared to the competition, Alocane’s secret weapon was its unique formulation. I believed a more scientific-based presentation coupled with NyQuil-esque messaging would help consumers understand and appreciate why our product was nearly twice as expensive as the lesser brands. Unfortunately, this approach was never presented. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548871183255-DCS6IZYREOIMFGSVM4GS/FEEG_FASPosters.png Bits & Bytes - Copy of FÁS "Onward & Upward" Promo Posters https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548763194190-E9S80E55L9MX8S3D39YM/FEEG_Alocane_Rebrand_Ad.jpg Bits & Bytes - Copy of Alocane Remessaging Concept BTW, yes I’m well aware that the image is more than a little phallic. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561412736566-DNQX028Q4YX1VI19Z8WH/CX%26V_SnappyGnuCheer.jpg Bits & Bytes https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548628755117-NHIX27VEL81K6FKFY7XD/FEEG_Luxor_Poster.png Bits & Bytes - Copy of Promotional Poster https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560700916184-EF5UZ4YR0C3UOAOME0GG/image-asset.jpeg Bits & Bytes - Alocane - The Other Burns of Summer https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548628897475-PVORZSFR34FTUHHYJK26/FEEG_Hammond_Alts.png Bits & Bytes - Copy of Alternative brand approaches. This really was an inspired exploration. I was really proud of the range and quality of the thinking my team did. Here are two of four alternative directions we presented. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548871690239-AS7IJ11TKSKYLGFRCL9U/FEEG_IAmMe.png Bits & Bytes - Copy of “I am me!” Non-profit Logo https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560701072965-58L8EH672RYL6AZYXVWJ/image-asset.jpeg Bits & Bytes - Stand Up Desk Store_ ReFocus Privacy Desktop Panels https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548629635141-Y6H6RTHJ6RT4V3EDFCQR/FEEG_Musica.png Bits & Bytes - Copy of “Musica” Lincoln Park Zoo Ball Logo https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548785038324-0K1BOJNI0QPZIV28XVAM/FEEG_CASE_RandomCampaigns.png Bits & Bytes - Copy of Specialty Campaigns For 85% of their marketing, CASE sticks to their corporate branding. But once in a while, a request comes in that gives us permission to break away from the status quo. On the left is one-off recruitment ad. On the right is a leasing program campaign. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561412711636-8KYRDT7YQFXM3I27HMJ2/CX%26V_ZooBallTypography.jpg Bits & Bytes https://static1.squarespace.com/static/5c4e2c92fcf7fdfcae46b076/5d025ab565afce0001f78b7c/5d1148ccc7d1900001622440/1561414540737/ Bits & Bytes https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561412736566-DNQX028Q4YX1VI19Z8WH/CX%26V_SnappyGnuCheer.jpg Bits & Bytes https://static1.squarespace.com/static/5c4e2c92fcf7fdfcae46b076/5d025ab565afce0001f78b7c/5d1148eaec47000001345f29/1561414540742/ Bits & Bytes https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548629620238-V5K9QZMI11LBJCRDM6V1/FEEG_LDog.png Bits & Bytes - Copy of "We're not here to save the world. We're here to save your butt!” Emblem https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561413719965-20DKQOF37O10DOCVMGV1/CASE_ChrisYoungAd.png Bits & Bytes https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548645903812-SN0VZANCMB6EB9CYK6OI/FEEG_CNH_PYFOTM.jpg Bits & Bytes - Copy of "Put your farm on the map" Campaign This was CNH Parts & Service’s first significant advertising campaign and their first foray into micro-sites. In addition to print and digital ads, we delivered POS displays and sales materials to participating dealerships and even created a special Precision Farming Open House Event that made three stops throughout the midwest. The campaign was successful on many levels but none more important than regaining the confidence and support of the dealer network. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561413787058-NYWT395MHPGVB54H5NFK/CASE_ConExpo_0228.jpg Bits & Bytes https://static1.squarespace.com/static/5c4e2c92fcf7fdfcae46b076/5d025ab565afce0001f78b7c/5d1148fac87dec0001db607d/1561414540805/ Bits & Bytes https://static1.squarespace.com/static/5c4e2c92fcf7fdfcae46b076/5d025ab565afce0001f78b7c/5d1149160773e5000105e748/1561414540813/ Bits & Bytes https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561414566430-UUYH6T1QQ0D3HZVR0ZVJ/CASE-100-DSeries_Red_Dump_B2Awards-1.jpg Bits & Bytes https://www.cxandviolins.com/cxyou daily 0.75 2019-06-16 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1551834015114-E8E788BJACE6P9Z5APQQ/5552D8CA-1766-4589-A86A-0CCCC435ADB7.jpg CX&You https://www.cxandviolins.com/cxyou/2019/6/16/coming-soon-1 monthly 0.5 2019-06-16 https://www.cxandviolins.com/welcome daily 1.0 2022-06-15 https://www.cxandviolins.com/beliefs daily 0.75 2019-06-19 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560765395242-NUKYZJLPIP3MH37P1AQV/FEEG_Profile.jpg Beliefs https://www.cxandviolins.com/about daily 0.75 2019-06-16 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548729751330-VSIIDHUH3ZVW5RJNE6QD/IMG_5944.JPG About “Curious people are interesting people; I wonder why that is” - Bill Maher https://www.cxandviolins.com/email daily 0.75 2019-02-14 https://www.cxandviolins.com/whycx daily 0.75 2019-09-23 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560690564852-L6MIIY6Y9MZ9F8WN1S1I/image-asset.jpeg This is CX - CX&V FOR CONVERSION Reduce cost of acquisition. Quantify key buyer behavior. Generate smarter sales tools. Know what your customers care about. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560458190770-QT9TXT9MY3WNYATRYGCK/image-asset.jpeg This is CX - CX&V FOR ACQUISITION Personalize your digital advertising. Maximize your media investment. Build stronger promotions. Increase qualified sales leads. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560458094101-O48DF19NWQD6DE7UQD6V/image-asset.jpeg This is CX - CX&V FOR AWARENESS Refine your brand. Define your audiences. Know what media channels work best for you. Launch more impactful campaigns. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1558394869423-9RPG6HQCX89JBGJ10EOK/image-asset.jpeg This is CX - CX&V FOR RETENTION Reduce churn. Re-energize your CRM. Increase cross-sell. Implement customer communications that matter. https://www.cxandviolins.com/awareness daily 0.75 2020-10-26 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513380961-PTHFXE5U2S1FJSLPXUSD/tumblr_mh1iruZWLf1rkz363o1_1280.jpg Awareness https://www.cxandviolins.com/acquisition daily 0.75 2020-10-26 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513380961-PTHFXE5U2S1FJSLPXUSD/tumblr_mh1iruZWLf1rkz363o1_1280.jpg Acquisition https://www.cxandviolins.com/partners daily 0.75 2019-07-22 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560710171556-LWF4BJC5ADUMPA6SYH58/CoegiLogo.jpg Partners https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560710171834-4EBIZ5S8LRE4B79W4TKX/PhotonLogo.jpg Partners https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1571404079409-M52J1XKZVP9ESGGFAZZZ/Partner_Forseti.jpg Partners - Forseti Partners https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1571666876422-E66MCJCKW63N5EBLQFFH/Partner_Hullo.jpg Partners https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560710171544-ZRK43JTZHLGN164ODTOF/AdvanseLogo.jpg Partners https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560859840038-U25I8NLG24LYIIA7J57D/PartnerLogo_TaglineJim.jpg Partners https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561062299890-RMK9LDD1Z7MG98A7JCQH/PartnerLogo_RMK.jpg Partners https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1563805074745-F8PLE1RWWNWI2JMC7I11/Partner_Exit19.jpg Partners https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561741505498-XVJ7IGOLZJN9XC96FAU2/CommunicationWorks.jpg Partners https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560864548096-NRPBSUPDHTKYNT1VU8HH/PartnerLogo_Beat.jpg Partners https://www.cxandviolins.com/conversion daily 0.75 2020-10-26 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513380961-PTHFXE5U2S1FJSLPXUSD/tumblr_mh1iruZWLf1rkz363o1_1280.jpg Conversion https://www.cxandviolins.com/approach daily 0.75 2022-01-17 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560370881756-301OZE8BJ2HK7539K1NW/image-asset.jpeg Our Approach https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560374466706-YM504YIIZ909GO6Z4SAQ/image-asset.jpeg Our Approach https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560371916711-2Z4FYKSW4NYKGWYPHXLA/image-asset.jpeg Our Approach https://www.cxandviolins.com/leadership daily 0.75 2020-10-26 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560708404124-12SC7PUE9UXK3LQKJOTO/Frank_Grubich.jpg Leadership https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1571831528956-RSL75AVL2TPR0UGWO84W/0.jpeg Leadership https://www.cxandviolins.com/retention daily 0.75 2020-10-26 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513380961-PTHFXE5U2S1FJSLPXUSD/tumblr_mh1iruZWLf1rkz363o1_1280.jpg Retention https://www.cxandviolins.com/aboutus daily 0.75 2020-10-26 https://www.cxandviolins.com/casestudies daily 0.75 2019-10-18 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548710589960-8U7I8Q1EGL9RJYHERK0X/ALaddin_Cover.png Case Studies https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548708927335-03O0CPCVAS5IFNRUK9UF/Luxor_Cover.png Case Studies https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548709929087-77RC28ZHZX3NAOQOSAAU/BBE2_Cover.png Case Studies https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548711845246-SVCYOYKH2B5DIWIFNNFY/Quam_Cover2.png Case Studies https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548709186375-NCXPJ3IUDIDA0WFGC5PO/LG_Cover2.png Case Studies https://www.cxandviolins.com/luxor-furniture-case-study daily 0.75 2019-06-27 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560707023051-7NFNXZZC7M20MBP151XU/FEEG_Luxor_Website.png Luxor Furniture Case Study https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561149797101-7HF2OXL7JN1X9JP6COE6/OldLuxorHomePage.png Luxor Furniture Case Study - Old Home Page https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561149797302-QY311NYAGX04NGS8TP1Z/OldLuxorImageAccessPage.png Luxor Furniture Case Study - Old Image Download Page https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561149932064-Y74RPM8KSGR20RE2M0WE/LuxorHomePage_2019.png Luxor Furniture Case Study - Home Page - 2019 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561149791751-0TBCGKA34ZN605LXJ5P6/LuxorDownloadImageAssetsPage.png Luxor Furniture Case Study - Image Download Page https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561149792498-4DRMG8RAV49SJT3AIHES/LuxorPageDetail.jpg Luxor Furniture Case Study - Asset Shortcuts https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561149793033-VQV4A0QDHQEK1T7TQ31X/LuxorProductNavigationPage.png Luxor Furniture Case Study - Product Category Navigation https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560707200874-IW5Z2UMS5ILBBV2E8PXO/FEEG_Luxor_PhotoDirection.png Luxor Furniture Case Study - New Environmental Photography https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560707070453-YGSHZ3PWAWR2DO6P8GG6/FEEG_Luxor_SalesTools.png Luxor Furniture Case Study - Updated Sell Sheet & PPT Templates https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1560707180225-L80SICBSHSSSKPTYPSQH/FEEG_Luxor_wTag.png Luxor Furniture Case Study https://www.cxandviolins.com/letstalk daily 0.75 2019-10-17 https://www.cxandviolins.com/quam-case-study daily 0.75 2019-06-27 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561402965401-D8ZSEFF4B7HOOOS59IM2/CX%26V_Quam_MountingTheme.jpg Quam Case Study The fire safety industry’s first and only fully compliant tile replacement loudspeaker. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561403152627-YVI1XCF8CNNFSZ47791C/CX%26V_Quam_Strategy.jpg Quam Case Study The 6-month Activation Flow Chart outlining all components needed for a successful launch. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561402959308-6CAUZBSLR735O0WADBJY/CX%26V_Quam_MobileeMail.jpg Quam Case Study Once we learned what our audience cared about, we could start eMarketing efforts. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561402957205-YVG3G5TPXV4ZHUYL327Y/CX%26V_Quam_eBlasts.jpg Quam Case Study The fire safety audience likes to read. Emails had an average 28% opening rate and 18% click-thru rate. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561402970998-KIK4ARGESYA8CAJAFEMT/CX%26V_QuamExploded.jpg Quam Case Study New graphics and new sales tools were created to help customers educate themselves. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561402965955-RLB7NI2MCRBE275U6PN4/CX%26V_Quam_TradeAd.jpg Quam Case Study Quam’s first trade ad in nearly 20 years. Placed in a 2019 industry trade show publication. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561402971535-TWC8A0UI68FVVVVHOUOK/CX%26V_TradeShowBanners.jpg Quam Case Study Customer feedback informed us that in order for Quam to be accepted into the ‘family’ they needed to participate in industry events. These were the first trade show graphics produced in nearly 8 years. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561482863155-JS10EJ4BXSAF07F1YIVP/CX%26V_Quam_Text.jpg Quam Case Study https://www.cxandviolins.com/case-construction-dseries-case-study daily 0.75 2019-06-24 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334588560-8QSDNPNLIB79LTKPONZW/CX%26V_ChickensShouldRoamFree.jpg Case Construction D Series Case Study Campaign theme for HASP. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334563464-P3NYGC86NDDI1ZN58F7L/CX%26V_AladdinChicken.jpg Case Construction D Series Case Study The ‘chicken campaign’ was so well received that it ran for two years. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334576944-1FNL0DUZ3JUDXW6MF9FF/CX%26V_eSafeCover.jpg Case Construction D Series Case Study eSafe sales tools. The term ‘appliance’ was popular at the time. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334562152-R1SQPL6YMGZL6WS9JP6P/CX%26V_Aladdin_eSafeCD.jpg Case Construction D Series Case Study eSafe CD-ROM https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548712835454-JZGMPLX4C7UMT7E0WL8M/AlladinMailers.jpg Case Construction D Series Case Study VAR promotional campaign entitled ‘Quote Me.’ VARs were mailed a reminder to quote Aladdin every week for 13 weeks. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334596698-0JN5WNABC0N2HBNP43E8/CX%26V_QuoteMeCards.jpg Case Construction D Series Case Study To make these mailings ‘stick,’ we wrote 13 absurd quotes that we believed the VARs would find oddly entertaining and keep at their desks. According to sales feedback, they did. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334594749-GDCKB9X8E05U6Y2QZUI9/CX%26V_ThankYouCard.jpg Case Construction D Series Case Study Darkly twisted ‘Thank You’ cards were mailed to software prospects on Valentine’s Day. The inside of the card said ‘Your software is appreciated.” and was signed by various people who pirated their software. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561335320733-RRNMHEIA45IACFCIT7PQ/CX%26V_PrivilegeLetter.jpg Case Construction D Series Case Study To promote a unique pro-piracy Privilege webinar, 120 of the county’s largest consumer software developers were targeted with a two-tier mailing campaign. 1st mailer was this hand-written, hand-addressed ‘radical’ letter. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334586890-B0XGHNEJD6G2IJ2L10LS/CX%26V_Privilege2.jpg Case Construction D Series Case Study 2nd mailer was a more conventional mailer to promote the event. Aladdin needed 60 companies to attend. We got over 80 to sign-up. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561335322390-QRSXTYKQTJBWYRHWMEO5/CX%26V_AladdinTipOfTongue.jpg Case Construction D Series Case Study Within two years, HASP was the #1 selling dongle in the world. To celebrate, we created this ad exclusively for North America. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334565924-GIWG8618ZLIIMYRPPRF8/CX%26V_AladdinQuote.jpg Case Construction D Series Case Study https://www.cxandviolins.com/aladdin-knowledge-systems-case-study daily 0.75 2019-06-27 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334588560-8QSDNPNLIB79LTKPONZW/CX%26V_ChickensShouldRoamFree.jpg Aladin Knowledge Systems Case Study Campaign theme for HASP. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334563464-P3NYGC86NDDI1ZN58F7L/CX%26V_AladdinChicken.jpg Aladin Knowledge Systems Case Study The ‘chicken campaign’ was so well received that it ran for two years. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334576944-1FNL0DUZ3JUDXW6MF9FF/CX%26V_eSafeCover.jpg Aladin Knowledge Systems Case Study eSafe sales tools. The term ‘appliance’ was popular at the time. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334562152-R1SQPL6YMGZL6WS9JP6P/CX%26V_Aladdin_eSafeCD.jpg Aladin Knowledge Systems Case Study eSafe CD-ROM https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1548712835454-JZGMPLX4C7UMT7E0WL8M/AlladinMailers.jpg Aladin Knowledge Systems Case Study VAR promotional campaign entitled ‘Quote Me.’ VARs were mailed a reminder to quote Aladdin every week for 13 weeks. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334596698-0JN5WNABC0N2HBNP43E8/CX%26V_QuoteMeCards.jpg Aladin Knowledge Systems Case Study To make these mailings ‘stick,’ we wrote 13 absurd quotes that we believed the VARs would find oddly entertaining and keep at their desks. According to sales feedback, they did. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334594749-GDCKB9X8E05U6Y2QZUI9/CX%26V_ThankYouCard.jpg Aladin Knowledge Systems Case Study Darkly twisted ‘Thank You’ cards were mailed to software prospects on Valentine’s Day. The inside of the card said ‘Your software is appreciated.” and was signed by various people who pirated their software. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561335320733-RRNMHEIA45IACFCIT7PQ/CX%26V_PrivilegeLetter.jpg Aladin Knowledge Systems Case Study To promote a unique pro-piracy Privilege webinar, 120 of the county’s largest consumer software developers were targeted with a two-tier mailing campaign. 1st mailer was this hand-written, hand-addressed ‘radical’ letter. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334586890-B0XGHNEJD6G2IJ2L10LS/CX%26V_Privilege2.jpg Aladin Knowledge Systems Case Study 2nd mailer was a more conventional mailer to promote the event. Aladdin needed 60 companies to attend. We got over 80 to sign up. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561335322390-QRSXTYKQTJBWYRHWMEO5/CX%26V_AladdinTipOfTongue.jpg Aladin Knowledge Systems Case Study Within two years, HASP was the #1 selling dongle in the world. To celebrate, we created this ad exclusively for North America. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561334565924-GIWG8618ZLIIMYRPPRF8/CX%26V_AladdinQuote.jpg Aladin Knowledge Systems Case Study https://www.cxandviolins.com/lg-commercial-products-case-study daily 0.75 2019-06-27 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561398786110-QOM4XJLM49ZM4AIMU8X8/CX%26V_LG_PlasmaTV.jpg LG Commercial Products Case Study In the early 2000s, this was state-of-the-art. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561399940410-CKHKHAUJH03HYFDSUX98/CX%26V_LG_ThemeLine.jpg LG Commercial Products Case Study https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561382300772-35XC1W2Q4I0EFDDHDGQN/CX%26V_LG_Concept.jpg LG Commercial Products Case Study Original concept. Writer: Jim Morris https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561382302967-2FBZBL0L0AJ4ROJG5RM8/CX%26V_LG_LaunchAd.jpg LG Commercial Products Case Study Official 2-page spread launch advertisement. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561382299398-VJD430R57CASXO5QDA0C/CX%26V_LG_Brochure.jpg LG Commercial Products Case Study The limited-edition “First impressions. Lasting impressions” hard-bound sales brochure. The goal of every touch point throughout the sales cycle was to highlight the emotional impact of the HD experience over the physical technology. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561382296884-119DT1ODFSL81QOPR45Z/CX%26V_LG_Bubbles.jpg LG Commercial Products Case Study Sophomore ad in the series. This was the last ad produced before LG brand guidelines changed the vibe of the campaign. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561482927000-51VA9I9HXVTY92WU5GCR/CX%26V_LG_Text.jpg LG Commercial Products Case Study https://www.cxandviolins.com/bbe-sonic-max-case-study daily 0.75 2019-06-27 https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561374356975-AATLRWG16WI28PX9XABD/CX%26V_BBE_1.jpg BBE Sonic Max Case Study One of several SonicMax Pro launch ads. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561374362493-RXP9IX21CIXQ3NGKO6OB/CX%26V_SonicMaxStrategy.jpg BBE Sonic Max Case Study Breakdown of marketing investment for the first two years. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561667402551-1WCBH18ARB2124VTPV5L/CX%26V_BBE_SonicMax_Rocks.jpg BBE Sonic Max Case Study App Developers: Travis Knutson, Brennan Stehling, and Josh Holtz App Design: Adam Skalecki https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561374361701-6C96TXQJOHMQ51IRRHGD/CX%26V_SOnicMaxBannerAds.jpg BBE Sonic Max Case Study Over 18 different messages targeting professional musicians were tested in paid media and search. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561374360260-7A843EBRA37C33FFWJK4/CX%26V_SonicMaxAnalytics.jpg BBE Sonic Max Case Study Another 30 messages targeting music fanatics on Facebook were tested. https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561578741088-Q3YF3NMTUFONBRB2NB6T/CX%26V_BBE_Text_Updated.jpg BBE Sonic Max Case Study https://images.squarespace-cdn.com/content/v1/5c4e2c92fcf7fdfcae46b076/1561374357061-PQYOQDH2LT223QWUF4TX/CX%26V_SonicMax.jpg BBE Sonic Max Case Study PR targeting online influencers and music veterans yielded some very flattering reviews. https://www.cxandviolins.com/brands daily 0.75 2019-10-24